Unlock the power of Social Media Marketing for Brands
Manage social media marketing and activation campaigns all in one place
Manage social media marketing and activation campaigns all in one place
Turn creators who love your brand into your biggest advocates. Social media marketing has a new super-power, Micro-Influencers.
Forge high-quality relationships
Make lasting connections with creators your audience trusts.
Grow your community
Trustworthy influencer-generated content leads to new customers.
Boost
ROI
See returns from ambassadors’ highly engaged followers.
A micro-influencer is someone who has an audience with a follower range of up to 50,000 followers on a particular social media channel, usually comprised of a focused passion, topic or niche market.
They are often the most informed in their niches and experts on a particular topic and with a very engaged community of followers who rely on (and trust) content. They are everyday people who are believable and credible
It plays a vital role in influencer marketing, and in how much influence the influencer has. Micro-influencers are so successful and drive ROI for brands because they possess a level of trust amongst their followers. It is the personal and intimate connections they have with their audience that enable them to build an engaged community that brands can tap into and leverage for influencer marketing success.
Micro-influencers often have a high average engagement rate. In the industry, an average engagement rate of 1-3% is generally good and is what you would typically see for an influencer. However, more often than not, micro-influencers have an average engagement rate that is higher than the industry standard, because their audience is highly engaged, and social media algorithms are not yet working against them. Engagement rate tends to decline as an influencer grows their following.
Micro-influencers are extremely cost-effective, especially for small businesses or brands that are looking to maximise budget. Brands regularly see a better ROI for their investment when comparing the results of a micro influencer campaign, and a campaign that engaged a handful of top-tier influencers.
Micro-influencers are known to go above and beyond to impress a brand they are working with, and are much more flexible and open throughout the brief and negotiation process.
Explore our influencer database and find the perfect ambassadors for your program.
Recruit, communicate with, and engage creator partners.
Streamlined tools make launching bigger & better campaigns easy.
Up-to-date metrics prove your program’s impact on the bottom line.
Get honest campaign & customer insights from your trusted influencer partners.